When you sign up for entrepreneurship, you're not just taking on doing what you love, you're also taking on becoming: an enthusiastic marketer, a public relations point person, a social media manager, a scheduling assistant, and a writer.
When you’re doing it all on your own, it’s vital to have tools that support you in doing each task even a little bit better. We’ve found that the free versions of the tools shared here will get you pretty far in refining the area of your business they assist with. While each has an upgrade option that you can pay for, the free versions will absolutely help you feel more confident promoting your business.
Canva: Create Beautiful Graphics With Ease
As a small business owner, you probably don't have the budget to hire a graphic designer for every piece of marketing collateral you create. Enter: Canva. Canva is the perfect site for those of us who aspire to have killer graphic design skills but lack the patience to learn Photoshop. You can use the free templates available to create everything from business cards to graphics that stand out for your social media account. If you want to get fancy and upgrade, Canva’s fee structure is very reasonable.
Grammarly: Become A More Confident Writer
We know that writing blog posts and newsletters can seem daunting. But worrying about making a mistake, like a typo, should never stop you from creating content to share with your audience. Getting your ideas down on paper is the most critical part of writing. After you have words on paper, you can edit, refine, and tweak until you're ready to share your message. Grammarly acts as a second pair of eyes during the many stages of drafting and refining content. It catches typos, run-on sentences, and other grammatical errors that are easy to miss when you’ve been staring at the screen for hours.
JotForm: Capture Your Clients Needs Efficiently
We have a confession to make: we love us some Jotform here at the Paid Stylist. From creating custom client intake forms to developing surveys and client testimonial questionnaires, this program offers so much for a free. Jotform also easily allows you to integrate your forms with other tools that you may already use in your business like PayPal or scheduling systems used to book client appointments. Capturing your client’s information with a program like Jotform saves both you and your client time getting information like sizes and contact information over the phone. Plus, you can always have client forms forwarded to your email so you can access them at a later date.
Editor's Note: This is not a sponsored post. Our style mentors and The Paid Stylist use these tools to grow and support our businesses. We also recommend these tools regularly to stylists who go through our programs.