It’s one thing to know who your ideal client is, but it’s an entirely different thing to know how to find him or her (or both). It’s important to distinguish between finding and attracting clients who are a good fit for you and your styling services. You’re going to need to do a little of both to run and grow a successful personal styling business so this week we're breaking down what you need to know.
Finding your ideal client is active in nature. Finding entails going to places, people, and events where your ideal clients already are. Examples of what it means to find your ideal client include networking with other professionals that share similar client base with you, guest blogging on a site or for another business that your ideal client would read, and going to events that your ideal client would attend.
When you think about attracting your ideal client, you should consider this a more passive (but not entirely hands off) approach. You attract clients by how you talk about, market, and communicate with the world at large who you are and what you and your business are about. Attracting is not an entirely passive way of gaining new clients. It involves thought, strategy, and consistency over time. Examples of this include your website design, how the copy on your site speaks to potential clients, how and what you share on social media, and even how you price your services. A good amount of what a client is attracted to when they visit your site (or social media accounts) has to do with how you set up your business when you're getting ready to launch your business. As you grow your business, you should revisit these elements of your brand but for a year or two things will mostly stay the same unless you realize some aspect is not working for your business. It's important to remember that none of these things are static. And, that's the good news! If you aren't attracting the type of clients you would like to work with; all the power to change that lies with you.
Want to learn more about how to attract your specific ideal client? We can help.
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