Communicating Effectively With Clients Using Email

March 1, 2016


Being an entrepreneur, in addition to being a personal stylists, means your inbox can be flooded with emails. Email is a critical lifeline of communication between you and your clients, so today we’re sharing some best practices and tips for using email effectively. Email is an efficient way to get necessary information from your clients between sessions so you can prepare well and set expectations. With that in mind, it’s important to know how to use email when working with clients so you can both get the most out of your exchanges. Here are three essential tips for using email to create the best possible styling experience from start to finish.


Find out how your client prefers to communicate from the beginning.

When you first begin working together be sure find out if your client prefers to communicate by text, email, or phone. Customer service is the foundation of your personal styling business so communicating between sessions in the manner they prefer is an important part of making their experience both personal and convenient for them.


Email efficiently and with the end in mind.

If you are communicating between your client sessions using email, don’t be afraid to abandon the typical paragraph format we’re all so used to writing in. First, it keeps your exchanges short and easy to recall. Make your emails scannable and focus on the main points by using bulleted sentences or short phrases to highlight things like when and where you’ll meet for a shopping trip, what to bring or wear to an appointment, or to confirm their address.


As a general rule, it’s helpful to include no more than one action step per email. If you need your client to respond or take action, save your action item bullet point for last. By making only one request per email, your communication will stay focused on the most important task necessary to move to the next step in delivering your service.


Know when to pick up the phone.

Generally speaking, we tend to be a very comfortable using our phones all day with one exception: actually talking on it. There are some conversations that are better to have on the phone with a client. These can include needing to answer multiple questions that require more than three sentences, working out a shopping budget, or anything that’s more personal or requires more detail to explain about your process.



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