Telling a client that an aspect of your service costs extra can be nerve wracking. We see more personal stylists than we’d like to admit losing money because they're too afraid to tell a client that traveling outside of their area to deliver a personal styling consultation will cost extra. But, losing money on things like travel is not a necessary part of the personal styling game. The key is knowing how to communicate with clients before, during and after a consultation, so you’re always on the same page.
Communicate Before They Meet You
One of the best parts about having a website is that you can set the groundwork for communication with potential clients before you ever speak to them. Your website should be telling the world who you serve best and that includes the geographic area where you are willing to offer your styling services. Specificity is key here. We feel pretty strongly that stylists should include the cost of local travel into their styling packages. If a potential client wants to work with you and lives more than thirty minutes from where you typically style, it’s important to upfront that travel will cost extra and share what the additional cost will be. We suggest specifying on your website how many miles outside of your city or town you will commute before a client incurs a travel fee.
Communicate Consistently Online & Face-To-Face
You can't rely on your website to do all the work for you so there are two other times when you should let a client know that a travel feel may be included in the cost of their service. One is on your first info call or at your first consultation, and the other is on your website’s FAQ (Frequently Asked Question) page. By letting clients know that travel outside of a certain area will cost a little extra upfront, you’re showing that you are an open and clear communicator and an expert service provider. Finally, be sure that any extra costs are separated out and labeled on your client’s final invoice at the end of a service to mitigate late payments.