Q&A: What Should I Name My Business?

October 19, 2016


Q. I’ve been considering starting a personal styling business for about a year and I’m having a hard time deciding on a name. Any advice?


A. We’ve been helping personal stylists launch their businesses since 2011 so we’ve seen it all when it comes to naming styling businesses. Since personal styling is so personal, you can never go wrong using your own name in your business name. But, we understand that not everyone wants to do that. Below are some guidelines for naming a business that our mentors regularly share with our Committed program members.


Consider Your Target Market

As in all aspects of running your business, knowing who you want to serve as a personal stylist is critical to helping you figure out what to name your business. If your target market is, for example, C- Level executives you probably want to stay away from cutesy or clever names that make it difficult for your ideal client to find you or understand what you do when they do find you. It’s important to be mindful that a clever name or one that has some deep significance to you, won’t necessarily resonate with your client. Always ask yourself if the name you pick clearly connections your styling services to the people you want to style.


Do Your Research

Before you settle on a name for your business, be sure to do your homework. Below are key questions we highly recommend you answer before you start printing business cards.

  • Is the URL taken? Is the .com address taken?

  • Is the name available on all social media platforms?

  • If the name you want is available, is it associated with any website or business that you would not want to be associated with?  


Nothing Is Forever

Last, it’s truly not the end of the world to change your business name after you’ve launched. Several of our program mentors have done it, lived to tell the tale, and have thriving businesses today. Picking a name is a huge first step in owning your own business, but no one thing is ever responsible for 100% of your success and that includes the name of your business.



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