We’re excited to introduce Latoya Brown today. Latoya is an alumni from our most recent Committed Program. She runs her personal styling business, Fashionfluential, from Richmond, Virginia. Today Latoya shares why she decided to take the Committed Program, the career path that led her to become a personal stylist, and her favorite place to take clients for unique finds in Richmond.
What led you to The Paid Stylist and what did you get from the program?
When I was in the planning stages of my business, I made it a priority to interview people who were successful in the Personal Styling industry. One of the stylists I spoke with shared how The Paid Stylist had significantly improved her business and knew I had to get involved.
I finished the program almost a month ago, but I began implementing the strategies I learned immediately. The Committed Program helped me improve my service packages so that my clients get more out of the time we spend together.
What did you do before you became a personal stylist?
Before becoming a personal stylist, I worked as a freelance Fashion Stylist for publications like People Magazine. I love being on set and I still work on editorial and commercial projects occasionally. Before that, I worked in financial planning and brokerage services. I’ve always been eager to become an entrepreneur. However, I’m thankful for my corporate background, as I get to use my past experiences to guide the business women and entrepreneurs I style.
Where in your city is your favorite place to shop with clients? Any hidden gems you'd like to share?
Richmond has become famous for its vintage and thrift shop scene. I love taking clients to Carytown to find one-of-a-kind pieces. One of the best boutiques is Roan. Not only do they carry contemporary and editorial brands like Proenza Schouler and Isabel Marant, but they recently launched their luxury consignment shop, Roan Vintage Pop. If my clients are looking for special items, I take a look there first.
What are your favorite styling tips and/ or tricks?
My best style advice, once you have a solid foundation of quality wardrobe basics, is to buy only what you love.
Follow Latoya and her personal styling journey on Instagram here.
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