This week we’re excited to introduce you to Committed Alumni, Angie Roberts. Angie runs her personal styling business, Amazing Gray Personal Styling, from Tallahassee, Florida. This week she’s sharing how she uses her philosophy on work/life balance to run her personal styling business while working a full-time job, the changes she integrating into her business as the retail market in her area shifts and how she knew The Paid Stylist Committed Program was right for her.
What led you to The Paid Stylist and when did you finish The Paid Stylist program?
I found the Paid Stylist through a Google search. Thank you, World Wide Web! I was in search of a program or course that could really help guide me in my business. At the time, I didn’t know anyone else who was a personal stylist and everyone I found online were serving bigger markets than the one I was in. I live in a smaller town so how other stylists structured things like their prices and services didn’t compare with my reality. It was important for me to figure out a better way to structure and price my services for my market. I finished the program in March of 2016 and it has been my best investment yet!
What did you do before you became a personal stylist?
I currently run my business while I work a full-time job. It isn’t necessarily ideal, and it certainly has its challenges, but it makes sense for me. I work on my business at night and on the weekends. With the ebb and flow of clients, it’s a good balance. I don’t let it overwhelm me since it’s such a blessing to be able to have this business at all.
What types of clients do you most enjoy working with?
I love working with middle-aged working moms. That tends to be whom I work with most often and, honestly, we get to have the most fun with their wardrobe. I love the versatility of workwear and creating weekend and date night looks from core pieces.
Where in your city is your favorite place to shop with clients? Any hidden gems you'd like to share?
Shopping in Tallahassee is definitely my biggest challenge. Michelle (the founder of TPS) has been so helpful as I’ve explored how to restructure my services to incorporate more online shopping and virtual styling. I rarely shop in town as our mall is sad and our boutique offering isn't great either. I'm finding my clients are moving toward online shopping since the selection is endless and their time is so limited.
What has been the biggest lesson you've learned from running a personal styling business/ being a personal stylist?
Since I run my personal styling business while working another job, the biggest thing for me is to not let my business feel like a burden. I don’t put too much pressure on myself to work several hours each night or to create crazy expectations for myself. I believe in work/life balance and I have to have that. I do personal styling because I love it and love helping women. I never want it to become an unnecessary stress. Sure, it has its challenges but I’m so grateful to be able to do this.
What are your favorite styling tips and/ or tricks?
I think trying to understand why a client feels like they have nothing to wear is important. We hear it all the time but it could for several reasons. Do they have too much so it’s overwhelming to see what they actually have? Has their style changed? Or, do they just not see the versatility in their pieces? That really helps me get them to the next step creating their shopping list or styling.
Follow Angie on Instagram here.
Ready to dive in and make your personal styling dreams a reality? We just launched the Committed On-Demand Program so you can begin learning all the steps you need to take to build a healthy and profitable personal styling business when and where you want. Learn more here.