Alumni Spotlight: Lani Steinhouse

September 13, 2017


This week we’re excited to introduce you to Lani Steinhouse, owner of Stylehouse Personal Styling in New York, NY. In addition to being a personal stylist, Lani is a costume designer for TV and print advertising. Read on to learn what lead Lani to the Paid Stylist after years of a successful career as a designer, her best tips for successfully styling her clients, and where she loves to shop in New York City.


What led you to The Paid Stylist?  

I found The Paid Stylist online while I was researching personal stylists. I live in New York City and there is so much competition here. I needed some way to set myself apart from the other personal stylists. I reached out to The Paid Stylist and knew immediately after speaking with CEO and founder Michelle Rodriguez that this was going to be the way! I finished the Committed Program during the summer of 2017.


What did you do before you became a personal stylist?

I have been a costume designer for TV and print advertising for over 20 years.  I LOVE my job! I have fun every day shopping or designing costumes and being on set with people I like. Sadly, my career is taking its toll on my family life due to the long hours and constant travel. Last spring I decided that I needed to find a career that worked with my family life and made me feel fulfilled and happy. I am currently straddling both careers while I build my personal styling business. The Paid Stylist Program has empowered me with the skills to partner with other like minded professionals that will lead me to clients that I want to work with.


Where in your city is your favorite place to shop with clients? Any hidden gems you like to share?

I feel really lucky that most of my clients prefer that I shop for them. This gives me a lot of freedom to pull from many resources.  Depending on the client’s budget, I usually build their basic pieces at Saks or Bergdorf Goodman. After that I head to Soho or the Lower East Side to find specialized pieces from different designers and boutiques. For my younger clients my favorite hidden gems are the consignment stores. It’s fun to spend the day with them hitting different shops ranging from vintage stores like Beacon’s Closet or a high end designer resale shop like Ina.


What are your favorite styling tips, tricks or philosophy?   

I think one of the hardest things in life is truly learning to listen with your ears and eyes. If you can ask your clients the right questions and actually listen to their responses you will be much more successful in satisfying you their needs. Another good skill is reading your client’s body language. If they say they like something but their arms are crossed….think again! Non-verbal cues speak louder than words.


We share our best tips and tricks for running a personal styling business inside our Stylist Field Guide. If you’re not on the list, you can join us here.


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