YOU, ME, IN THREE

IS YOUR PERSONAL STYLING BUSINESS DRAINING YOU?

LET'S HIT THE RESET BUTTON.

HOW YM3 WORKS

PHASE 1:

 

Personal & Business Discovery

PHASE 2:

Personalized Plan Development

PHASE 3:

Business Plan Implementation

PHASE 4:

Establishing Healthy & Profitable Business Habits

PHASE 1

Personal & Business Discovery

THE BIG PICTURE

It would be insane for us to make adjustments to your personal styling business without getting personal first. Our time together will begin with a Personal & Business Discovery session where we outline the specific (and critical) dynamics of your personal orbit. For example:

 

  • Is personal styling a part-time or full-time endeavor?  

  • How much time are you currently devoting to styling clients and growing your business?

  • Are you caring for others while running your personal styling business?

  • What do you consider business success?

 

Once we have defined the personal, we will then uncover the specific ways in which you have (or, have not) approached critical areas of your business. For example:

 

  • The types of clients and partnerships who energize you and want more of, and (more importantly) the types of clients and partnerships who are draining you and would like to avoid.

  • The services currently offered to new and returning clients and the pricing mix used to reach revenue goals.

  • The marketing channels used and actually book paying clients. (p.s. A massive social media following does not equal a thriving business.)

  • The styling process currently in place and its ability to 1) provide clients with an extraordinary personal styling experience, and 2) supply you with a healthy return on investment.

  • The administrative tools and systems used to help you run a streamlined and automated business back-end.

PHASE 2

Personalized Plan Development

A TAILOR-MADE PLAN

Upon completion of the Personal & Business Discovery process, I will use the information gathered to generate a custom business blueprint for your styling enterprise. Your custom business blueprint will serve as a high-level map that will assist as a guide during our time together and beyond.

 

Clients & Partnerships

  • A clear outline of the types of clients we want to attract to your business and the types of partnerships we want to develop in order to create mutually beneficial business results.

 

Styling Process

  • Consultation efficiency - so that you stop wasting time (in closets or stores), get to the root of a client's biggest needs, and move forward with grace and confidence.

  • Seamless client onboarding and follow-up - the steps and tools to create a seamless client-onboarding experience and (most importantly), the steps to following up with a new client at the end of your consult in order to create long-standing relationships.

  • Sticky client scenarios - learn how to lovingly and intelligently provide clients with the reasons why certain items don't work.

  • Formal personal styling training - learn how to incorporate your formal styling education into your styling process.

 

Services & Promotions

  • The types of services to offer new and returning clients and the pricing mix you need to reach your revenue goals.

  • The best months to promote specific services to new and returning clients throughout the year, along with the game plan, tools, and design assets to execute seasonal promotions that result in paying clients.

 

Marketing Strategy

Our #1 objective when it comes to marketing: Nothing that drains your soul. Based on information shared during our Personal & Business Discovery session, your custom blueprint will include an implementation plan for some or all of the following:

  • Retail Partnerships & Agreements

  • Referral Program

  • Group Presentations

  • Social Media Marketing

  • Email Marketing

 

Once I have completed your custom business blueprint, we will go over the plan and, together, make any necessary adjustments. Once your custom blueprint is a Go, we'll transition into our third phase - Implementation!

PHASE 3

Business Plan Implementation

DOING THE WORK

A pretty business plan on paper means nothing without execution. During Phase 3, I will provide you with specific action steps to take each week in order to reach key milestones:

 

  • Milestone 1: Personal Styling Process, Services, and Pricing for New & Returning Clients

  • Milestone 2: Administrative Tools & Systems

  • Milestone 3: Branding, Messaging & Website Updates

  • Milestone 4: Marketing & Promotion Schedule & Setup

 

As your business mentor, I will be with you every step of the way. Ensuring your questions are answered, comments are heard, and accomplishments are celebrated!

PHASE 4

Establishing Healthy & Profitable Business Habits

SOLID BUSINESS PRACTICES

Once we have hit the reset button through strategic updates and implementations, we will transition to the fourth and final phase of YM3 - Establishing Healthy & Profitable Business Habits. 

 

Similar to Phase 3, I will provide you with specific steps to take each week in order to create healthy and fruitful business practices month after month.

 

You can expect your weekly action steps during Phase 4 to be marketing centric around some or all of the following:

  • Sharing the exciting news of your new business endeavors!

  • Executing and establishing (or, re-invigorating) retail partnership program. 

  • Executing a referral program.

  • Booking and providing live presentations.

  • Creating a social media plan that doesn't suck the life out of you.

  • Executing an email marketing plan.

 

As your business mentor, I will provide you with a unique blend of suggestions, tips, and accountability that is imperative during your initial weeks of a re-launch.

WHAT'S INCLUDED 

While developing YM3, I wanted to ensure that you were provided with not only the best in mentoring services but also with a business toolkit so comprehensive it would make a swiss army knife cry and beg for mercy.

 

With that objective in mind, I decided to hold nothing back. I’m providing you with every administrative tool, online course, back-end tool & process, marketing technique & template, and styling documentation necessary to re-launch your personal styling business. All of it. It's yours.

Private Mentoring with Michelle Rodriguez

Phase 1 Mentoring: Personal & Business Discovery

  • Live Personal & Business Discovery Session

 

Phase 2 Mentoring: Personalized Plan Development

  • Custom Blueprint Generation

  • Live Custom Blueprint Review

 

Phase 3 Mentoring: Business Plan Implementation

  • Weekly Business Set Up Action Steps & Support

  • Weekly Personal Styling Action Steps & Support

  • Weekly Check-Ins & Support

  • Service Copy Edits & Support

  • Marketing Copy Edits & Support

  • For the exception of doing the work for you, I'm all over you and your business during Phase 3. 

 

Phase 4 Mentoring: Establishing Healthy & Profitable Business Habits

  • Weekly In-Person Marketing Action Steps & Support

  • Weekly Online Marketing Action Steps & Support

  • Weekly Retail Partnerships Action Steps & Support

  • Suggestions & Support While Promoting Your Re-launch

  • Again, for the exception of doing the work for you, I'm 100% invested in you and your business during Phase 4. 

Unlimited Access to Core Online Content

Core Online Business Courses

  • Service Structure for New & Returning Clients

  • Pricing Structure for New & Returning Clients

  • Payment Tools, Process & Best Practices

  • Scheduling Tools, Process & Best Practices

  • Business Formation / Registration Process & Best Practices

 

Core Online Styling Courses

  • Sort, Shop & Style Styling Process

  • Client Onboarding Forms, Process & Best Practices

  • Client Lookbook Tools, Process & Best Practices

  • Color Analysis

  • Body Type Analysis
  • Photo Styling Service & Process
  • Virtual Styling Service & Process

 

Core Online Marketing Courses

  • Retail Recon - Creating & Building Solid Retail Partnerships

  • Presenting Style - Creating & Providing a Style Presentation to Small Groups or Organizations.

  • Crafting a Newsletter - A Step-by-Step Guide to Publish a Gorgeous & Action-Packed Newsletter

  • High-Level Marketing - A Step-by-Step Guide to Create & Execute a 12-Month Promotion & Marketing Calendar

Unlimited Access to Core Documents

Personal Styling & Administrative Documents

  • Client Intake Form

  • Client Onboarding Email Templates

  • Client Prep Sheets for Core Services

  • Initial Call Agenda

  • Stylist Worksheet: Closet Sort (What to Keep & Purchase)

  • Stylist Worksheet: Client Shop (Where to Shop)

  • Stylist Worksheet: Client Style (What to Buy Online or Next Season)

  • Client Feedback Email and Questionaire

Unlimited Access to Core Marketing Templates

Personal Styling & Administrative Documents

  • Bio + Core Services Sales Sheet (New Clients)​

  • Newsletter Sign Up Sheet

  • Post Card with Copy & Call To Action

  • Closet Edit Marketing Handout with Copy & Call To Action

  • Newsletter Design & Content Template

  • Welcome Email Design & Content Template

  • PowerPoint / Slide Deck Template + Corresponding Handouts for In Person Styling Presentations 

READY TO HIT THE RESET BUTTON?

I'm excited to learn more about you and work in unison to adjust and re-launch your styling enterprise. Upon enrollment, our work begins! You will be asked to book time on my calendar for our initial call, and I will provide you with your first assignment. Nothing like hitting the ground running.

WITHOUT WEBSITE & BRANDING KIT

WITH WEBSITE & BRANDING KIT

YM3 MAY NOT BE A GOOD FIT IF...

You want YM3 pro bono.

You want to go through YM3 along with the services of another business and/or marketing consultant or business and/or marketing program.

 

You are unable to invest 20 - 25 hrs per week, for three consecutive months in order to advance your business. This includes, but is not limited to: write and/or customize content, market research, sales & marketing planning + execution, setting up and testing administrative systems + tools, customizing marketing templates, executing styling services, etc.

 

You are not open to adjusting current brand colors and/or design assets such as fonts, logo, patterns, etc.

 

You find it extremely difficult to create and share a document electronically. In other words, technology cripples you.

You are against promoting yourself and/or your business through either in person and/or online marketing endeavors.

 

You want to go through YM3 in order to learn (aka, "be inspired by") its systems and resources, then offer and charge for a similar service.

 

STILL INTERESTED IN WORKING TOGETHER?

Wonderful. So am I.

WITHOUT WEBSITE & BRANDING KIT

WITH WEBSITE & BRANDING KIT