YOU, ME, IN THREE

LAUNCH & GROW

YOUR OWN PERSONAL STYLING BUSINESS

HOW YM3 WORKS

PHASE 1:

 

Personal & Business Discovery

PHASE 2:

Personalized Plan Development

PHASE 3:

Business Plan Implementation

PHASE 4:

Establishing Healthy & Profitable Business Habits

PHASE 1

Personal & Business Discovery

IT ALL STARTS WITH YOU

It would be insane for us to prepare a personal styling business without getting personal. Our time together will begin with a Personal & Business Discovery process where we outline the specific (and critical) dynamics of your personal orbit. For example:

 

  • Will personal styling be a part-time or full-time endeavor?  

  • How much time will you devote to styling clients and growing your business?

  • Are you caring for others while running your personal styling business?

  • What do you consider business success?​

 

Once we have defined the personal, we will then uncover the specific ways you want to approach vital areas of your business. For example:

 

  • The types of clients you would love to style.

  • The types of business partnerships you want to create and nurture.

  • The types of sales & marketing endeavors that align with your personality.

  • The financial goals you envision for business.

PHASE 2

Personalized Plan Development

A TAILOR-MADE PLAN

Upon completion of the Personal & Business Discovery process, I will use the information gathered to generate a custom business blueprint for your styling enterprise. Your custom business blueprint will serve as a high-level map that will assist as a guide during our time together and beyond.

 

Services & Pricing

  • The types of services to offer and how to price them when you launch your business.

  • The types of services to offer returning clients and how to price them.

  • The path toward raising your rates and how to announce it with confidence and grace.

 

Sales & Promotions

  • The type of sales mix needed in your business in order to reach your year-end monetary goals.

  • The best months to promote specific services to new and existing clients throughout the year. p.s. It’s rarely parallel to the retail industry schedule.

  • The day-by-day game plan, tools, and design assets to execute seasonal promotions that result in paying clients.

 

Marketing Strategy

Based on information shared during our Personal & Business Discovery session, your custom blueprint will include an implementation plan for some or all of the following:

  • Retail Partnerships & Agreements

  • Referral Program

  • Group Presentations

  • Social Media Marketing

  • Email Marketing

 

Once I have completed your custom business blueprint, we will go over the plan and, together, make any necessary adjustments that will help us transition into our third phase - Implementation!

PHASE 3

Business Plan Implementation

DOING THE WORK

A pretty business plan on paper means nothing without execution. During Phase 3, I will provide you with specific action steps to take each week in order to reach key milestones within this stage:

 

  • Milestone 1: Execute (Practice) Styling Services

  • Milestone 2: Formalize Your Business

  • Milestone 3: Customize Services & Pricing for New & Returning Clients

  • Milestone 4: Set Up Administrative Systems & Tools

  • Milestone 5: Prepare Website & Marketing Assets for Business Launch

 

As your business mentor, I will be with you every step of the way. Ensuring your questions are answered, comments are heard, and accomplishments are celebrated!

PHASE 4

Establishing Healthy & Profitable Business Habits

SOLID BUSINESS PRACTICES

Upon the launch of your personal styling business, we will transition to the fourth and final phase of YM3 - Practice & Establish Healthy Business Habits. Similar to Phase 3, I will provide you with specific marketing and styling steps to take each week in order to create healthy and fruitful business practices month after month.

 

You can expect your weekly action steps during Phase 4 to be marketing centric around some or all of the following:

  • Booking your initial clients through organic (read: non-ridiculing) marketing methods.

  • Creating a retail partnership list and the steps to reaching out and establishing relationships that create mutually successful collaborations.

  • Creating and executing a referral program.

  • Creating and booking live presentations.

  • Creating a social media plan that doesn't suck the life out of you.

  • Creating an email marketing plan that provides you with the tools, content outlines, and design templates.

 

As your business mentor, I will provide you with a unique blend of suggestions, tips, and accountability that is imperative during your initial weeks of business.

WHAT'S INCLUDED 

While developing YM3, I wanted to ensure that you were provided with not only the best in mentoring services but also with a business toolkit so comprehensive it would make a swiss army knife cry and beg for mercy.

 

With that objective in mind, I decided to hold nothing back. I’m providing you with every administrative tool, online course, back-end tool & process, marketing technique & template, and styling documentation necessary to launch and establish your new business. All of it. It's yours.

Private Mentoring with Michelle Rodriguez

Phase 1 Mentoring: Personal & Business Discovery

  • Live Personal & Business Discovery Session

 

Phase 2 Mentoring: Personalized Plan Development

  • Custom Blueprint Generation

  • Live Custom Blueprint Review

 

Phase 3 Mentoring: Business Plan Implementation

  • Weekly Business Set Up Action Steps & Support

  • Weekly Personal Styling Action Steps & Support

  • Weekly Check-Ins & Support

  • Service Copy Edits & Support

  • Marketing Copy Edits & Support

  • For the exception of doing the work for you, I'm all over you and your business during Phase 3. 

 

Phase 4 Mentoring: Establishing Healthy & Profitable Business Habits

  • Weekly In-Person Marketing Action Steps & Support

  • Weekly Online Marketing Action Steps & Support

  • Weekly Retail Partnerships Action Steps & Support

  • Suggestions & Support While Serving Your Initial Clients

  • Again, for the exception of doing the work for you, I'm 100% invested in you and your business during Phase 4. 

Unlimited Access to Core Online Content

Core Online Business Courses

  • Service Structure for New & Returning Clients

  • Pricing Structure for New & Returning Clients

  • Payment Tools, Process & Best Practices

  • Scheduling Tools, Process & Best Practices

  • Business Formation / Registration Process & Best Practices

 

Core Online Styling Courses

  • Sort, Shop & Style Styling Process

  • Client Onboarding Forms, Process & Best Practices

  • Client Lookbook Tools, Process & Best Practices

  • Color Analysis

  • Body Type Analysis

 

Core Online Marketing Courses

  • Retail Recon - Creating & Building Solid Retail Partnerships

  • Presenting Style - Creating & Providing a Style Presentation to Small Groups or Organizations.

  • Crafting a Newsletter - A Step-by-Step Guide to Publish a Gorgeous & Action-Packed Newsletter

  • High-Level Marketing - A Step-by-Step Guide to Create & Execute a 12-Month Promotion & Marketing Calendar

Unlimited Access to Core Documents

Personal Styling & Administrative Documents

  • Client Intake Form

  • Client Onboarding Email Templates

  • Client Prep Sheets for Core Services

  • Initial Call Agenda

  • Stylist Worksheet: Closet Sort (What to Keep & Purchase)

  • Stylist Worksheet: Client Shop (Where to Shop)

  • Stylist Worksheet: Client Style (What to Buy Online or Next Season)

  • Client Feedback Email and Questionaire

Unlimited Access to Core Marketing Templates

Personal Styling & Administrative Documents

  • Bio + Core Services Sales Sheet (New Clients)​

  • Newsletter Sign Up Sheet

  • Post Card with Copy & Call To Action

  • Closet Edit Marketing Handout with Copy & Call To Action

  • Newsletter Design & Content Template

  • Welcome Email Design & Content Template

  • Live Presentation 

LET'S START

I'm excited to learn more about you and work in unison to build and launch your styling enterprise. Upon enrollment, our work begins! You will be asked to book time on my calendar for our initial call, and I will provide you with your first assignment. Nothing like hitting the ground running.

WITHOUT WEBSITE & BRANDING KIT

WITH WEBSITE & BRANDING KIT

YM3 MAY NOT BE A GOOD FIT IF...

You want YM3 pro bono.

You want to go through YM3 along with the services of another business and/or marketing consultant or business and/or marketing program.

 

You are unable to invest 20 - 25 hrs per week, for three consecutive months in order to advance your business. This includes, but is not limited to: write and/or customize content, market research, sales & marketing planning + execution, setting up and testing administrative systems + tools, customizing marketing templates, executing styling services, etc.

 

You are not open to adjusting current brand colors and/or design assets such as fonts, logo, patterns, etc.

 

You find it extremely difficult to create and share a document electronically. In other words, technology cripples you.

You are against promoting yourself and/or your business through either in person and/or online marketing endeavors.

 

You want to go through YM3 in order to learn (aka, "be inspired by") its systems and resources, then offer and charge for a similar service.

 

STILL INTERESTED IN WORKING TOGETHER?

Wonderful. So am I.

WITHOUT WEBSITE & BRANDING KIT

WITH WEBSITE & BRANDING KIT